"Selling in Uncertain Times" - "Article in English"

"Selling in Uncertain Times"

In order to keep selling in "Uncertain Times", We - Here at "Think Barter Network" - we like to be always Looking at "Our Vision" all the time and Keep changing & accepting new changes in the Market around us.

1. Draw "Your Vision" :

You should be able to fully imagine your dream vision and draw it on a piece of paper. This is how your vision is.. This is how it looks like. This is your Purpose. You need to be able to see and show "Your Vision" all the time.

We are in tough economic times. You should be always Looking at "Your Vision" every time you wake-up in the morning, every time you eat, every time you go to sleep at night. At Work, Start every Meeting with "Your Vision" and End it with "Your Vision" and keep doing this again and again. 

This is how we look like Today and this is the difference we need to make to reach to "Our Vision". Your Employees should be always able to see "You are going to the other side". You "As a Leader", You see the other side and You see the "Vision".

Here at "Think Barter Network" --We love to Speak the Language of the "SKEPTIC" Rule to sustain and prosper further in our Sales Strategy -- Where "SKEPTIC" stands for :

S: is "Society" around us

K: is "Competition" in the Market around us

E: is the "Economy" around us

P: is the "Politics" around us

TI: is the "Technology Industry" around us

C: is Our Valued "Customer"

2. Change and Accept New Changes in the Market :

You should be able to condition yourself to change and accept new changes all the time. You must be always "One Step Ahead" of the upcoming changes in the market around you. Change is like a Muscle. You need to keep training it and building it. The More Resilient Your Muscle is, The More Flexible & Change-Accepting "Your Business" becomes.

Get Your Head out of "Your Business" and focus on the shift coming to the market place and use the "SKEPTIC" Tool. You should set back and Look at All of these Words and see what is really happening around "You" and "Your Business". What Do We really Need to Focus On and Work On ?

The Powerful Thing about Using this Strategy is that You Get Each and Every Member of "Your Team" Involved and therefore it becomes Embedded in their Minds. Now, Once You have fully understood what is going on in the Market around "You". Then, You have to decide -- How You are going to respond/react to this rapidly changing Business World.

3. The word "Competition" should always be looked at more positively as "Collaboration" & "Synergy" where the combined efforts of all businesses partnering and collaborating with each other is much much greater than the summation of all individual businesses efforts together. Consequently, Your Resources will get increased and You will achieve a better Market Outreach much easier.

4. We should always keep Asking Ourselves: 

a) Who are we "Now" in the Middle of this COVID-19 Crisis? and 

b) Who do we want to be eventually "At the End" when this crisis is Over? 

The Answers to these two questions must be aligned to Your Business "Core Values" and Must be Clear. "Core Values" will guide you through these very difficult "Uncertain Times". "Core Values" reduce Anxiety.

5. In order to Grow "Your Business" you should first secure Your Base. You should Focus on "Existing Customers". You should reach out to them and keep talking to them continuously for two important reasons :

a) You are "Here -- In the Market" for them. You should Listen to them so that You understand "their pain" and start using their language in addressing their everyday Business Needs.

b) Your Products and Services Offerings must be relevant to what is in your Customers' Minds. If You are wondering How You are going to sell to them? Go Ahead and Ask them -- What they Need?

6. Connect with more and more people, Build and Expand Your Network. You are not really working, if you are not Networking..!!

7. You have to invest in your Team. Strengthen "Your Team". Lead them through the power of Questions & Answers. Ask each and every team-member What are your thoughts? You "As a Leader", You have to be transparent and show them the obstacles "Your Business" is currently facing and ask them What do you think we should do about it ?

Give them all the power, the authority to think about these problems/obstacles their own way and come-up with the solution in their own way of thinking.

8. Rock & Roll  Together and Keep Moving. The marketplace is moving really fast and the sudden shifts is happening "Now" in the market outside around "Your Organization".

You should see what is Working and What is Not Working. Try to fully understand the : "Seeds -- Weeds -- Needs" Rule. The Biggest Obstacle that impedes your business growth is "Weeds". You need to overcome the "Weeds" and stop doing things that are distracting "You" or things that are holding your back from getting to the growth level you are targeting for "Your Business". Now, You have the sufficient time you need to transform "Your Business".

9. Rinse & Repeat: The Strategy we just followed needs to be carried-out over and over again. You will usually go through three phases in your business transformation journey during Uncertain Times:

a) Stabilize

b) Embrace

c) Transform